Highway Radio Profile
Highway Radio is an unparalleled medium that reaches the largest single market of tourists heading to southern Nevada. We provide advertisers an opportunity to have an intimate conversation with 14 million tourists over a 4 to 6 hour period; 35% of those tourists are undecided on accommodations.
Strategically placed radio towers create complete continuous coverage of over 40,000 square miles of the Mojave Desert and the southern Nevada pipeline — I-15 — allowing you to reach millions of travelers and hundreds of thousands of Mojave residents. 400,000 watts of power insures high quality reception throughout the desert.
The Highway Radio audience is a captive audience. Travelers across the Mojave face a 4 to 8 hour drive to tourism destinations in southern Nevada. They want and need traffic, weather, entertainment and accommodation information. For 33 years, Highway Radio has delivered just that.
Highway Radio is without peers because it is the only broadcaster serving this huge feeder market with up-to-the-minute traffic and weather information 24/7…that’s all night and weekends too!