What is Area15? The new entertainment complex opens today.

What is Area15? The new entertainment complex opens today.

What is Area15?

Marketing for the massive black structure just off Interstate 15 near Desert Inn Road has been pointedly mysterious, opting to designate what it is not, rather than what it is.

Its descriptors of “Not a museum,” “Not a car dealership” and “Not a Skyquarium” will be retired at 6 p.m. Thursday, when the experiential entertainment and retail complex finally opens and invites guests to see what it is for themselves.

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