Highway Radio - A Profile

WHAT IS HIGHWAY RADIO?
* An unparalleled medium that reaches the largest single market of tourists heading to southern Nevada.

* Highway Radio provides advertisers an opportunity to have an intimate conversation with 14 million tourists over a 4 to 6 hour period; 35% of those tourists are undecided on accommodations.

WHY DOES HIGHWAY RADIO WORK?
* Strategically placed radio towers create complete continuous coverage of over 40,000 square miles of the Mojave Desert and the southern Nevada pipeline — I-15 — allowing you to reach millions of travelers and hundreds of thousands of Mojave residents. 400,000 watts of power insures high quality reception throughout the desert.

WHY DOES HIGHWAY RADIO WORK FOR TRAVELERS?
* The Highway Radio audience is a captive audience. Travelers across the Mojave face a 4 to 8 hour drive to tourism destinations in southern Nevada. They want and need traffic, weather, entertainment and accommodation information. For 26 years, Highway Radio has delivered just that.

* Highway Radio is without peer because it is the only LIVE 24/7 broadcast serving this huge feeder market with up-to-the-minute traffic and weather informaiton. LIVE all night and all weekened, too.