Iconic SAHARA brand returns to the Las Vegas strip with new look

Iconic SAHARA brand returns to the Las Vegas strip with new look

SLS Las Vegas has officially been rebranded to its original, iconic brand name SAHARA Las Vegas this week. Following Alex Meruelo ’s purchase of the property in April last year, significant strides have been made in transforming the resort experience with a $150m overhaul including an updated casino floor. The refurbishment also saw the recent unveiling of the site’s Infinity gaming lounge, renovated hotel rooms, suites and corridors, an upgraded spa and a soon-to-debut new hotel lobby. Major updates to the resort exterior continue as remodeling of the main porte cochère began earlier this week while a full renovation of the resort’s main pool is slated for later this fall. Additional updates include a refresh and new paint color for the building’s exterior along with soon-to-be installed marquee signage and lettering signaling the name change. “The return of SAHARA Las Vegas to The Strip is significant for the city,” […]

Be the first to comment

Leave a Reply

Your email address will not be published.


*