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Highway radio is an unparalleled medium that reaches the largest single market of tourists heading to southern Nevada. Highway Radio provides advertisers an opportunity to have an intimate conversation with 14 million tourists over a 4 to 6 hour period; 35% of those tourists are undecided on accommodations. Strategically placed radio towers create complete continuous coverage of over 40,000 square miles of the Mojave Desert and the southern Nevada pipeline — I-15 — allowing you to reach millions of travelers and hundreds of thousands of Mojave residents. 400,000 watts of power insures high quality reception throughout the desert.

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