About Highway Radio

For 32 years, Highway Radio has been broadcasting the Vibe of Las Vegas and Laughlin, reaching the largest single market of tourists heading to Southern Nevada.

Highway Radio is a network of strategically placed radio towers that create complete, continuous coverage over 40,000 square miles of the Mojave Desert and the Southern Nevada pipelines—Interstate 15, U.S. Highway 93/95 and Interstate 40—allowing you to reach millions of travelers and hundreds of thousands of Mojave residents. With 400,000 watts of power to insure high-quality reception throughout the desert and in the local Las Vegas Marketplace, advertisers can have an intimate conversation with tourists over the four- to six-hour period they are en route to Las Vegas and Laughlin.

With three distinct stations, each with their own personality and unique listenership, Highway Radio reaches everyone no matter what their listening preferences. The Vibe plays the best of the pop and dance charts of today; The Drive has the best rock of yesterday and today; and Highway Country serves up chart-topping country. With so many options, Highway Radio has something for everyone and advertisers can benefit from our unique positioning.

Highway Radio is without peers as the only broadcaster serving this massive influx of travelers, with up-to-the-minute traffic, weather and Las Vegas and Laughlin information, day and night.

 

  • 3.5 million listeners reached per month on the highway
  • Traffic and weather twice an hour
  • Remote events with giveaways, cross promotions with What’s On, The Las Vegas Guide
  • Bart Torres’s daily entertainment reports on Highway Vibe, The View of Vegas and The Look at Laughlin
  • Expanded Las Vegas Connection radio show from 7-10pm every Friday night with Bart Torres. Listen for celebrity interviews, inside tips, giveaways and up to date entertainment information for Las Vegas.
  • Morning show programming on all three formats: Highway Vibe – Booker & Jamie in the Morning; The Drive – Jeremy James in the Morning
  • Live announcers on all three formats
  • Lowest cost of acquisition compared to competitive advertising mediums serving Southern Nevada tourist destinations
  • Daily Highway Country entertainment report, The Las Vegas Country Show report with Nikki Garret
  • Daily entertainment reports on The Drive, Vegas Rocks and So Cal Rocks with Jeremy James

Our Stations

The Highway Vibe has a Hot AC format with a unique mix of contemporary music and information to keep the Las Vegas and Laughlin visitor entertained and up to date! 98/99 FM – The Highway VIBE. Your hits, traffic, weather and everything Vegas.

Age: 21-49
Split Male/Female
Income: 72% over $75,000

Coverage: 40,000 square miles of the Mojave Desert; 1,000 miles of I-15, I-40, I-95, I-93 and other feeder routes; approximately 50 million travelers annually; 500,000 residents of the Mojave and tri-state area

drive_logo

The Drive is an active rock station playing today’s favorite artists mixed with the monster hits of the past, all with a “Highway” rock mix.

Age: 25-44
70% Male
Frequent Las Vegas Visitor

Coverage: I-15 Victorville to Nevada state line; I-40 Barstow to Needles

country_logo

Highway Country is a mainstream station playing today’s hot new country and all-time favorites from George Strait to Taylor Swift.

Age: 25-54
60% Female
Highest Station Loyalty

Coverage: 40,000 square miles of the Mojave Desert; 1,000 miles of I-15, I-40, I-95, I-93 and other feeder routes; approximately 50 million travelers annually; 500,000 residents of the Mojave and tri-state area

Our Coverage Area

includes 40,000 square miles of the Mojave Desert and surrounding areas, including Las Vegas, Laughlin, Barstow and Victorville

Request More Information

For more information on how we can help you reach your advertising goals contact us here.

Click here to download our 2014 Media Kit (PDF)